We're Big into Thinking

Social Media Is Entertainment. Your Brand Is (Probably) Not an Entertainer.

May 20, 2026 by Natalie Winslow

There is a thing that happens in marketing meetings, where somebody says, “we really need to be […]

Can Digital Marketing Help Independent Schools Through the Enrollment Crisis?

May 15, 2026 by Natalie Winslow

Independent schools are in a weird spot right now. Actually, “weird” might be the understatement of the […]

6 (plus!) Ways You Can Level Up Your Nonprofit Website Without Spending a Kazillion Bucks

April 10, 2026 by Michelle Drumm

Many of our nonprofit clients have physical locations that are the center of day to day activity: […]

From Wah-Wah to Whoa: Schema and the AI Search Shift

November 15, 2025 by Michelle Drumm

New Why has been building websites for 10+ years, and most of us on the team have […]

Nonprofits: Giving Tuesday Should Be a Year Round Effort

May 19, 2026 by Natalie Winslow

Every year, nonprofits put tremendous effort into their Giving Tuesday campaigns, often starting in the final weeks […]

Should Nonprofits Use Performance Max (PMax) Campaigns in Google Ad Grants?

May 12, 2026 by Natalie Winslow

Performance Max campaigns are available to some Google Ad Grants accounts, which means nonprofits now get to […]

Do I Need A New Website

March 28, 2026 by Monique

A Guide To Understanding When Your Website Needs a Refresh or a Rebuild Websites are like the […]

Can’t I Just Use AI to Build My Website?

September 16, 2025 by Michelle Drumm

This past week, I spent a joyous 4 days in Zion National Park (10/10 would recommend!). I […]

Why New Why?

New Why is a dedicated team of marketing professionals who specialize in working with small businesses and non profit organizations. We believe that all organizations should be able to execute an online marketing strategy regardless of the size of their budget or staff.